1 We analyse

The initial analysis of an existing website focusses on 6 criteria; goals, customers, image, overall message, interaction and visibility on the Internet.

The length of the analysis varies from 10 to 15 pages of text and illustrations. Its style and tone-of-voice is sometimes neutral and other times a bit subjective. However, always providing a well argued case for its position and point-of-view. The analysis is very hands-on and clear in its suggestions and solutions to various problems and challenges.

The analysis brings the receiver/customer right into the contours of a new and more goal-oriented website. It enhances important elements of a redesign and explains why it is essential to follow a methodical and thorough approach in order to gain a large return on the investment.

Ultimately, a web analysis provides a new insight, clarity and up front value as to how a new website can deliver a significant competitive advantage to one's business. The core business of the clients and their customers are at the forefront of the analysis. Its focal point is providing the customer a valuable web service, and to uncover how the end-user is given value for the time he or she spends on the website.

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2 We develop a concept

A web concept is a webanalysis accompanied by a few interaction design sketches, drawing the outlines of a new website.

In our world the term "homepage" does not suffice. We offer more than the typical "about us" blurb usually found on 1. generation websites. A web concepts goes much further in providing a company with a tool and an interface, serving its core business.

The web concept is about transferring and adjusting a business to the web. It's about digitalising the lines of communication existing between a company and its customers.

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3 We design a prototype

An interaction design is a structural and schematically drawn storyboard covering the fundamental screens that a website consists of.

'Goal-oriented minimalism' is a basic mantra we have adopted, describing our approach to interaction design. As a ground rule, we opt for reducing the amount of information elements on every screen, in order to increase the focus on each task the Customers should be able to perform..

To work optimally, the end-user should have a good overview of the various options available, and therefore be aware of his current position in the overall site. However, we aim to also limit the number of options open to the user to the relevant and logical next steps.

This is intended to create flow, drive and succession from screen to screen, allowing the customer to solve his og her tasks easily and intuitively. At the same time, we are able to lead the user in his use of the website.

The prototype is a interactive storyboard, or a clickable conceptual model demonstrating flow, tasks, goal, entrances, exits, actions, content, functions and branding. This model provides an excellent framework for the final stages of graphic design, programming and early user-testing.

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